The Tourism team seek to secure an integrated approach to the growth of the region's visitor economy by providing the strategic leadership to drive improvements in:

a) the quality of the visitor experience

b) the skills of the tourism workforce 

c) the quality of our destinations

d) the performance and productivity of tourism businesses

e) the accessibility of the region

f) investment in and development of our signature projects

We are aided by our delivery partners, the five Tourist Boards and work closely with them to improve performance and perceptions of the visitor economy in the five sub regions of England's Northwest. 

The Tourism Team at NWDA is led by Nick Brooks-Sykes - Director of Tourism who is assisted by:

• Jane Randall - Head of Visitor Economy
• Phil Reddy - Head of Tourism Strategy and Policy
• Ann Clare - Executive Assistant to the Director
• Katherine O'Connor - Visitor Economy Partnership Manager
• David Jackson - Visitor Information and Quality Manager
• Lesley King - Tourism Research Manager
• Catherine Melling -Tourism Assistant
• Jo Holt - Tourism Programme Manager (currently on maternity leave)/Corinne Ogden - Interim Tourism Programme Manager
• Phil Chalkey - Tourism Project Support
• Jane Flanagan -  Tourism Project Manager
• Hazel Catt - Delivery and Development Manager

In addition the team work closely with the Tourism Marketing team:

• Rob Martell -  Tourism Marketing Manager
• Sharlene McAteer - Tourism Marketing Executive
• Helen Batte - Tourism Press Officer

To contact a member of the team, please email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it