Tourism Marketing is about promoting a region which is attractive to those who are considering visiting from either outside the region or elsewhere within the region. We do this through: developing attack brands, running tourism campaigns, promoting business tourism and producing tourism publications and websites. 

The attack brands are the lead brands promoted by the NWDA and the sub-regional Tourist Boards. This is a market-led approach concentrating on the region’s strengths. The region’s Attack Brands are Manchester, Liverpool, Chester and The Lake District.

 The NWDA has published the Regional Tourism Marketing Framework in order to direct the tourism marketing efforts of both the Agency and its regional tourism partners.   

Each of the sub-regions has a responsibility to develop their own destination marketing plans as the NWDA develops some of the region-wide and externally-facing programmes.