Major events help promote the Northwest as a forerunner in specific tourism sectors, such as culture and sport, as well as making an important contribution to the economic development of the region.

Major events contribute to the development of the image, economy and tourism potential of the Northwest as well as instilling pride it its residents. The region has an excellent track record of regularly hosting highly successful major events, such as the Grand National and the Liverpool Biennial, Manchester International Festival, Great North Swim, as well the Liverpool European Capital of Culture held in 2008.