The strategy in the Northwest is to back winners, and it is crucial that businesses and networks that are capable of growth are identified and supported.  Measures include raising levels of professionalism, leadership, excellence and profitability. Those who have achieved excellence will be celebrated and their experience used to inspire other businesses and people to accomplish improved performance and quality.

Across the region, there are many examples where this is occurring and in the following section, areas are highlighted where initiatives have been introduced.