Using a market led approach to the promotion of England’s Northwest and its destinations by focusing on attack brands and winning themes is a key objective of the Strategy for Tourism in England’s Northwest.    Those key attack brands are Liverpool, Manchester, the Lake District and Chester.    Blackpool is a mature brand in need of investment and re-positioning, its redevelopment is a key Northwest priority and will be crucial to it attaining attack brand status.

The attack brands are the lead brands promoted by the Northwest Regional Development Agency (NWDA) and the Tourist Boards. There are a very small number of sub-regional destinations that have a strong appeal to certain market segments which have real potential as a sub-regional attack brand and these will be identified by the Tourist Boards.

The NWDA has published the Regional Tourism Marketing Framework in order to direct the tourism marketing efforts of both the Agency and its regional tourism partners, the Tourist Boards. Each of the sub-regions has a responsibility to produce their own destination marketing plans as the NWDA develops some of the region-wide and externally-facing programmes set out in its five year action plan.

View VisitEnglandsNorthwest - the official regional consumer tourism website