Thematic Marketing reflects the motivations that many visitors have through being involved in a particular interest or activity.  It is also extremely useful for a number of destinations to work together in product development and present themselves to the market in a unified way which makes sense to potential visitors to England’s Northwest. 

A number of themes have already been identified that have potential, at a regional and sub-regional level and some of these are highlighted below and in this section of the website:

• Cultural Activity
• Natural Environment
• Gardens
• Industrial Powerhouse
• England’s Golf Coast
• Walking