Skills and quality are at the heart of the Strategy for Tourism in England’s Northwest as a means of improving the profitability of businesses and the image of the Northwest.

To drive our agenda forward, the region is playing a key role in adopting and implementing “Raising the Bar ”, the National Skills Strategy for the Hospitality, Leisure and Tourism sectors in England.

The aim is to develop a professional workforce with high self esteem to deliver world class customer experiences by 2012 and contribute to the sustained prosperity of the sectors.

Further details on the actions that the Northwest has been leading on from the 10-point action plan are included within this section.